THE MOVEMENT
PERFECT EXPERTS ASSEMBLE
WE ARE…
EXPERTS UNLEASHED
We are the best in the world at what we do. We choose who we work with. We get to decide how much money we make. But money is a byproduct of the value we create in the world. Because we change lives. We make an impact.
We take the time to enjoy our lives with our loved ones. Our businesses are designed around our lives. Not the other way around. We don’t let it control us. And because of this, we’re able to serve humanity better. We’re able to show up in the world as true authorities. As Perfect Experts.
THE MOVEMENT
PERFECT EXPERTS ASSEMBLE
WE ARE…
EXPERTS UNLEASHED
We are the best in the world at what we do. We choose who we work with. We get to decide how much money we make. But money is a byproduct of the value we create in the world. Because we change lives. We make an impact.
We take the time to enjoy our lives with our loved ones. Our businesses are designed around our lives. Not the other way around. We don’t let it control us. And because of this, we’re able to serve humanity better. We’re able to show up in the world as true authorities. As Perfect Experts.
THE DESCENSION MODEL
Built around one core “Power Offer” to cut the crap and simplify your marketing
3 tiers of offers, all at high ticket prices – charge thousands of dollars even for the lowest level of service
One simple funnel to sell all 3 offers – cuts advertising costs up to 90%
Focuses on a handful of top-tier customers who value money over time
Lets you spend more time on your product and delivering the highest quality results
THE ASCENSION MODEL
Several offers to appeal to different segments of the market – each needing their own marketing strategy
Free lead magnets, tripwires, low ticket front ends, upsells, books, courses, group coaching, masterminds – all serving vastly different types of customers
Complex funnels and automation require advanced marketing knowledge and big ad budgets
Focuses on getting a lot of customers in the door – often at a loss on the first sale – and making a profit on the back end
You end up being a full-time marketer rather than spending time on your zone of genius
WE’RE FIGHTING
OUTDATED METHODS
THAT JUST
DO NOT WORK
The industry teaches you to market, market, market… then sell. I throw that out the window. For me and my clients and students, it’s always sales over marketing. The first thing the Perfect Expert wants his or her market to see… is an offer. Only after a prospect has shown interest in our offer do we market to them further.
And here’s the thing about the Ascension Model: if you’re a bootstrapped Solopreneur like most Perfect Experts are… It. Does. Not. Work. The few people who do get it to work are professional marketers with decades of experience. Let’s throw it out the window too. I’ve got a better way.
WE’RE FIGHTING
OUTDATED METHODS
THAT JUST
DO NOT WORK
The industry teaches you to market, market, market… then sell. I throw that out the window. For me and my clients and students, it’s always sales over marketing. The first thing the Perfect Expert wants his or her market to see… is an offer. Only after a prospect has shown interest in our offer do we market to them further.
And here’s the thing about the Ascension Model: if you’re a bootstrapped Solopreneur like most Perfect Experts are… It. Does. Not. Work. The few people who do get it to work are professional marketers with decades of experience. Let’s throw it out the window too. I’ve got a better way.
REVENUE IMPACT
OUR
MANIFESTO
OUR
MANIFESTO
Just make the damn offer. Perfect Experts know that endlessly educating their market is a waste of time. Not only that, but it also builds an audience of freebie seekers and tire kickers. Who are happy to passively consume free material but never buy.
Perfect Experts understand that in order to make an impact, they must move their market to take action. And while education can and sometimes does lead to action… people are far more motivated to change and get results when they have some skin in the game. The best way to do this? Make them give you their money in exchange for you solving their problems.
Perfect Experts realize that pursuing business growth for its own sake is a false god. All the money in the world is worthless without the time or energy to spend it. Because of this, Perfect Experts optimize for happiness. For taking the time to do things they love. To be with the people they love.
Perfect Experts achieve personal mastery, professional excellence, and live their lives in complete balance. In doing so, they are able to serve their market better and make a greater impact. Perfect Experts lead.
YOU DON’T HAVE
TO BE AN EXPERT
TO BE PART OF
EXPERTS UNLEASHED
Many people don’t feel like experts. They don’t feel like they know enough. Or that they’ve done enough. The truth is, these are the people most likely to be experts. Because Perfect Experts are humble. They understand the limits of their knowledge and ability. And because of their integrity, they are better stewards of their market’s trust. I only work with these people of integrity. I help overcome whatever doubts they have and unleash their true potential.
YOU DON’T HAVE
TO BE AN EXPERT
TO BE PART OF
EXPERTS UNLEASHED
Many people don’t feel like experts. They don’t feel like they know enough. Or that they’ve done enough. The truth is, these are the people most likely to be experts. Because Perfect Experts are humble. They understand the limits of their knowledge and ability. And because of their integrity, they are better stewards of their market’s trust. I only work with these people of integrity. I help overcome whatever doubts they have and unleash their true potential.
TRIBE SUCCESS
Nick Fullmer
Founder, Overage Syndicate
Alfred Karlsen
Founder, Lovable Alpha
Free Training: Discover How To
Launch A 7-Figure course
Free Training: Discover How To
Launch A 7-Figure course
