I recently sat down with Laura Cowan, the creator of the 2-Hour Lifestyle Lawyer and one of the first people to pioneer an online-based model for her industry. We spoke about how her online program helps lawyers build their own lifestyle practices.
This market is hot right now, there’s a lot of demand. And Laura is a prime person to speak about it.
In 2016, Laura opened her estate planning practice in New York with no clients, no experience, and no financial safety net. Seeing as how this is one of the most competitive markets, it was not easy to start from scratch. Within 6 years, she has perfected a model that has brought her success to this day: getting consistent business, converting clients, and doing it all without working a ton of hours.
Laura’s program teaches lawyers how to have a profitable estate planning practice that can add $10K/month to your bottom line working just 2 hours a day. And as an added bonus, you can work from wherever you want.
In such a competitive market, how can this be possible? Find out in this episode.
You can connect with Laura here.
Why estate planning? [4:45]
The evolution from building an estate planning practice to how it works now. [8:11]
How events can be used as a conversion mechanism?[10:39]
Why blogs don’t work for estate planning lawyers? [15:17]
The 2-Hour Lifestyle Lawyer Model. [18:26]
… and much more!
I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.