I’ve got a special treat for you today: 2 special guests on this week’s episode of Experts Unleashed! I brought in Corey Davis and Tuan Nguyen to speak about their Premier Excel Coaching program and share the wisdom they’ve gained through the process of creating and validating their offer.
Corey and Tuan are both certified John Maxwell Coaches and Speakers. They have a passion to develop leaders in the marketplace and help faith-based coaches learn how to make money online.
When Corey and Tuan launched their initial offer, they ran it for 2 months and didn’t get much traction. They realized they were marketing to everyone, and therefore no one. They knew they could help people, but just couldn’t find them.
In the faith-based community, money can be a taboo topic. When Corey and Tuan didn’t separate passion from profit, their business turned into a nonprofit. They realized that it’s not necessary to sacrifice their whole life and hope that someone was going to pay them for their services. Rather, creating a valuable offer and overdelivering was enough to make a difference. Creating an offer that the market wants, not what they think they want.
Now, they have become leaders for people with a similar struggle: helping coaches who have the resources to help others actually attract the right audience for them, and sell with integrity.
You can feel Corey and Tuan’s passion when they speak about their business. Get ready to take notes, because this episode is full of golden one-liners and million dollar stories that will no doubt help you on your own journey.
You can connect with Corey and Tuan below:
The difference between serving vs.selling. [5:25
The consequences of undercharging your services. [11:09]
Mastering the transition from serving vs selling without angering your audience. [14:21]
Have you even made an offer to your leads? [17:20]
Transforming your life experiences into a million dollar story. [38:10]
… and much more!
I wrote and self-published a Kindle book teaching engineers how to pass the Fundamentals of Engineering certification exam. And while it was successful, I quickly realized selling ebooks wasn’t going to make enough money to feed my family. I started selling a course on career development for engineers. That didn’t go well either.